Brazilian Culture: Is trust a must?

A brand new study from the Brazilian Institute of Public Opinion and Statistics (IBOPE) says that 62% of Brazilians have little trust in other people, yet 72% have a lot of trust in their family. On one hand, it’s not too surprising that any segment of the population from any country have a healthy distrust of strangers (I consider humans to be tribal at heart). On the other hand, this information can help to better understand Brazilian life.

A Brazilian Bank's Guide to Etiquette

The Brazilian bank Caixa Econômica (Federal) released an etiquette guide for Brazilians living in the US explaining how one should behave when dealing with Americans. Once the Folha de São Paulo newspaper caught wind of it and wrote about the manual, Caixa promptly removed it from their own site. No matter, though, as the image survived (as you can see above).

When One Phrase Leads to Another – Part Two


“O maior prazer de um homem inteligente é bancar o idiota diante do idiota que quer bancar o inteligente” – Confucious


The quote above, attributed to Confucious, basically says that an intelligent person is smart to play stupid in the presence of a stupid person, who in turn is trying to seem intelligent. Quote aside, you may have noticed a new verb that looks like “to bank”, followed by “the idiot”. What could “to bank the idiot” mean? Let me explain.