Walk into any Brazilian market in the US or any department store in Brazil and you’ll likely be confronted with a rack along the walkway full of concert DVDs. In fact, if you enter Brazilian homes and look at their DVD collection, you’ll find out that most are not films, but rather filmed concerts. The “ao vivo” (live) concerts aren’t bad, per se, but when I see DVDs, the first and only thought is “movie collection!”
I know Brazilians like music and they like TV, but don’t Americans like those things, too? Why would these concerts DVDs take off in Brazil and not the US? Perhaps its mere existence promotes its continuance on the market, kind of like a beach vendor or a fare collector on the bus.
More likely, the answer lies in the fact that Brazilians are social beings and wish to feel like they’re at the concert. The concert DVD gives them the auditory goodness of their favorite musician plus the visuals of that very person or group (not to mention, the feeling of how it was to have actually been there).
This trend or custom is slowly migrating to the digital world. If you search on Youtube for most Brazilian artists (since these filmed concerts almost exclusively feature Brazilian singers on the stage), and filter the length to “Long 20~ minutes”, you’ll surely find one of their concerts. Even though I don’t go crazy for them, I have a few favorites which I’ll post below.[video:http://www.youtube.com/watch?v=woGeU0z3ZCk] [video:http://www.youtube.com/watch?v=POV7_RKEoYs] [video:http://www.youtube.com/watch?v=UtSOeAWQAH0]
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